Bandar Seri Impian, a flagship development in Kluang, began as part of a 1,800-acre master development envisioned by Koperasi Kemajuan Tanah Negeri Johor Berhad. Matrix Concepts Sdn Bhd joined as a strategic partner, unlocking 901 acres in 2005 and a further 309.51 acres in 2019.

Bandar Seri Impian will serve a population of over 50,000 upon completion. Since its launch, more than 6,800 units of freehold residential and commercial properties have been completed and occupied. Along with proprietary amenities, its recreational park remains one of its most alluring assets.